How to Optimize Your Web Site 15%, 27%, 134% and Start Making Real Money
Does
your web site make
you money?
How long has your web site
been running?
One year? Two years?
Maybe even three?
Over those three years your web site could have been
a turbo-charged money machine, cranking out profits
for you and your family night and
day, week after week, month after month.
But has it? Or has it just sat there, looking pretty. Maybe lots of graphics and Flash animations. Maybe lots of visitors
Maybe it just costs you money, because you have
to pay for web hosting?
If so,
a lot of other web site owners are in the same boat.
But did you know, if you change just one part of your web site, you can make your web site profitable?
Change your headline, for example, and you can increase your response by 500%.
Write 10 different headlines and one may be a winner.
But
how do you find the winner?
The answer
is, you have to test as many different headlines as you can, until you find the winner.
How do you test? Well come to that in a moment.
Other factors that make your web site a winner or a loser are, for example, your offer (do people want your product?), your opening para (paragraph), bullet points,
testimonials, close, PS and bonuses.
But consider this.
Say you write 10 headlines, 10 offers, 10 opening paras, 10 testimonials, 10 closes and 10 bonuses.
You
now have a MILLION different combinations (10 to the 6th power = 1,000,000) to test, to discover the perfect blend of web site variables!
Headline B works
well with opening para A, but not with bonus B.
Headline A works well with bonus B, but not with opening para A and so on up to 10 to the 6th power!
How do you find the best mix out of a million?
Sounds
impossible? Right?
In the old days, before the Internet, if you were a direct marketer, all you could do was a split-run test (also known as an
A B
split test) test only two parts of your sales letter at a time.
Youd send out, say 3,000 letters with headline A to 3,000 names on a list. And then another 3,000 letters with headline B to 3,000 different names on a list.
Youd also somehow code each letter (perhaps include a coupon for the reader to fill out to get a discount or free sample), so
youd know which letter brought the highest response.
Then youd wait. And wait.
Eventually, after a few weeks youd have your responses, and youd have a good idea which headline worked best.
Youd then send the best-performing letter to the rest of the names on your list.
Or youd test the best-performing letter against one with another
headline. Again send the letter with headline A (if that was the stronger letter from the first test) to, say, 3,000 names on your list, and the letter with headline C to another 3,000 list names.
Again, youd wait. And wait
This was a real pain, but it was the only way to find the winning letter. It took a LOT of time and often a LOT of money.
Enter the Internet. And very powerful web site testing software.
With this multivariate (or multivariable, Taguchi multivariate)
software you can now test multiple
variables (headline, bonuses, PS and so on) of a web page sales letter at the same time.
You can write, say, 16 headlines, 16 opening paras, 16 sets of bonuses, 16 closes and so on and test them all at the same time.
The software will tell you the best blend of elements that make up the most powerful sales letter. You wont have to spend months, or even years, doing very boring A/B split testing.
And a
dynamite sales letter will turn your web site into a 24/7 money generator.
To find out more about how this amazing new software can transform an underperforming web site that loses you money into a constant money machine, go to
http://www.KaizenTrack.com/bletter.php.
Theres a special offer right now, but its limited. So youll have to hurry.
© 2006 Eldo Barkhuizen BA, HDE
Eldo Barkhuizen,
http://www.1stcallcopywriting.com, is a direct response and web copywriter based in the UK. Using tested, powerful strategies he will help you transform your website into a 24/7 money magnet.
No Running in School?
Dodge ball was out years ago
because of it's dangerous nature. Now some schools in Wyoming, Washington, Oregon, California
and South Carolina
have banned tag, soccer
and touch football. Just this week some Massachusetts schools added themselves to
the game-banning list, citing a broader rule against "hitting
and inappropriate touching" WHAT???
A recent article published in USA Today explains how a trend is developing across
the country limiting kid's physical
activity in schools. Many districts are banning
more and more games in PE and on recess.
Another class bites the dust
To make matters worse many middle schools and high schools are
cutting PE from the full year curriculum. The Shape of the Nation' report, released about a month ago, concluded
that most states are failing to provide student's with adequate physical education. The report showed that the number of
students attending a daily PE class is down to 28%! Does this have anything to do with the fact the 1 out of 5 school age kids today are overweight? Along with horrible diets of most
kids, the lack of sufficient physical activity is a huge part of the problem.
Many schools cite the need for more academic class time in order to meet the requirements of national testing standards. The irony of it is that cutting PE programs is
actually making our student's test performance worse. A large Canadian study looked at the academic performance of kids split into two groups. One group received one hour of PE class with moderate physical activity during the course of the day, while the other group had academic instruction for that hour.
At the end of the year, the group of kids that had PE outperformed the other group in academic classes for every grade tested.
This was true even though the non-PE group received about 15% more classroom instruction time. So does it make sense to cut PE from our schools?
Physical activity is proven to increase attention, improve learning and improve memory. These are all attributes that help kids become better students. Yet our schools continue to cut PE from their curriculum. We must put greater value on physical activity in the school system and find a way to support it.
Sweat or Stress
As the Canadian study suggests, physical activity can actually make you smarter. Not only that, but exercise can help prevent disorders like Alzheimer's disease,
Parkinson's disease and depression. It can even increase your chances of recovering from a stroke or traumatic brain injury.
Exercise causes a rise in several growth factors in the brain that are responsible for helping brain cells survive and divide into new brain cells, or neurons. One of the brain areas producing new neurons is the hippocampus. The hippocampus plays a critical role in learning, memory and attention. Exercise helps new neurons grow in the hippocampus, which helps improve performance on several types of cognitive tasks.
Another important role of the hippocampus is in the response to stress. In fact,
studies show that a smaller hippocampus is associated with anxiety disorders and depression. Stress can damage the hippocampus and cause neurons to die, the opposite of what happens when you exercise.
Folks that exercise regularly know that they are much more capable of handling stress throughout their day than they are when they don't exercise. This is, in part, because exercise and stress have opposite effects on the hippocampus and exercise improves your buffer' to handle the stress.
Interestingly,
anti-depressants work in a similar way. Although, we don't completely understand the exact mechanism of anti-depressant action, we do know that several classes of anti-depressants increase new neurons in the hippocampus. They do the same thing that exercise does!
Like exercise, anti-depressants also induce new neuron growth in the hippocampus. Psychiatrists have known for a long time that patients experiencing depression respond much better to therapy if they combine it with regular exercise. In some
cases, exercise alone is sufficient to alleviate depressive symptoms. Personally, I'd rather see doctors try a prescription for more physical activity and a better diet before they send you to the pharmacist.
How fast is your Brain Aging?
Studies also show that exercise protects the brain from aging and injury. Older adults that regularly exercise perform better in cognitive tasks and have lower rates of Alzheimer's and
Parkinson's disease. They also recover stronger from strokes and from accidental brain injury.
One can argue that
people who exercise have many factors in their lives that can contribute to these findings. For example, they smoke less,
eat better, etc. However, studies in laboratory animals support the idea that exercise alone is protective.
Animals that are exercised are protected against traumatic brain injury in laboratory tests and don't develop the
extent of Alzheimer's and Parkinson's disease in model systems.
Studies also show that in addition to exercise's protective role, it is a valuable therapeutic tool for brain function. Fitness training improves cognitive functions relative to planning, scheduling, task coordination and attention. Adults that exercise have more grey matter, representing more brain cells, than adults that don't exercise.
We know that on average, adults tend to maintain the lifestyle values that they had as kids. So does it make sense to stand bye and watch schools cut PE and heart-pumping recess activities?
Copyright (c) 2006 The Brain Code LLC
Dr. Simon Evans is a neuroscientist at the University of Michigan and a nationally licensed youth sports coach. Are your kids getting everything they need to reach their potential? What barriers are holding your family back? Find out at Dr. Evans website at
http://www.thebraincode.com
Bad Credit Secured Loans Offer Money At Low Rates
In the present
day scenario, borrowers with bad
credit are provided with ample opportunities to improve their financial status. To avail the maximum benefits, even if
collateral is required to
be pledged,
it is completely worth
it. This
can be done through bad credit secured loans.
Bad credit is a situation in which there is a default in the credit history of the borrower. This
may be due to any of the following:
* Defaults
* County Court Judgments
* Bad credit score of less than 580
* Arrears
Bad credit situation of borrower can arise due to various factors
like bad credit in past, long time illness, loss of job, regularly shifting job or address, defaults in the payments, lavishly
spending money, defaults while dealing with several loans for personal needs etc.
The borrower can make the bad credit
loan secured by pledging collateral with the lender.
The collateral can be any asset
like car, house, stocks,
and bonds etc which hold some equity value in the market. The bad credit secured loan is approved based on this equity
With
http://www.badcreditloansinformation.com/, the borrower can fulfill any requirement that he has like debt consolidation, home improvement, a vacation, educational expense, wedding expenses, etc.
An amount of 5000-75000 can be borrowed through bad credit secured loans. This amount is required to be
repaid to the lender in a term of 5-25 years. The interest rate is low even for bad credit borrowers as there is attachment of collateral with the bad credit loan.
A search for bad credit secured loans can be conducted online. There are numerous lenders present in the online market
who are ready to offer to money at low rate to borrowers ready to place collateral. So a thorough search can help a great deal in obtaining a loan.
Bad credit secured loans are the
best way for a bad credit borrower if he wants a low interest rate and a good repayment term for the bad credit loan.
Carmen Cortez is a
specialist advisor of every type of business loan and currently working as Bad Credit Secured Loans.
For further details of bad credit secured loans, bad credit personal loans, bad credit loans uk, loans in uk, bad credit secured loans uk, bad credit unsecured loans
uk you need to visit
http://www.badcreditloansinformation.com/
What Makes a Pit Bull a Pet?
The answer
to that question could be
the one thing that legislators all over this country need to realize. Im not writing this to bash anyone or scream about my dislike for the way specific breeds are being treated, but I am writing this in the hopes that somewhere sometime someone who makes these decisions will
read this and then consider the results
of their actions.
The journey for me started
just 10 months ago. I never thought I would say this but I fell in love with
a Pit Bull, an American Pit Bull Puppy named
Donut to be exact. My sister had rescued this puppy, but soon after found that she could not handle the
care and training necessary. So my wife and I decided to give that puppy
a better home.
Before meeting Donut my opinion of Pit Bulls was
negative. I had always thought of
them has such mean dogs that didnt belong in a house with children. But something changed for me. Maybe it was that floppy right ear, or uncontrollable wagging tail, well no matter what it was I was in love.
Once Donut was settled in I really got to know this little guy, who was
quickly becoming the big guy. I was amazed he took to training practically overnight and he was so full of love. But wait, this is a
pit bull, a mean aggressive and dangerous
dog, right?
I then learned that several neighbors of mine also had Pit Bulls. They too were very well behaved and very good around my son. This really got me thinking. Is it just media hype? Where did my
misconception of pit bull behavior come from? Then I was confused even more when I heard the news of pit bulls all over being put to
death just for being in the wrong city at the wrong time.
How could this happen? Lets put aside the fact that this is America and we are a free country. Those dogs didnt hurt anyone. No, this is just a knee jerk
bandaid reaction to a problem that started with the
owner and not the pet. I say pet and not animal. (An animal is untamed and wild. A pet is a
member of the family.) Responsible pet ownership is the solution to the problem. If a child mouths
off to a teacher in class we say its the parents fault, but if a
dog barks and
bites someone we blame the dog. Why is that? If you own a dog, care for a dog, or are just thinking about getting a dog, I urge you to take the time to train your dog properly and give them tons of love. The song doesnt just apply to
people, because Love is all you need.
Bill Clanton is Program Director and Co-Founder of All Pets Radio (
http://www.allpetsradio.com), an online radio station for Pet Lovers and Pets alike. Having worked in broadcast radio for the past 15 years and always
living around pets of all kinds, Bill felt that bringing these two loves together would be a perfect match.
Rapid Cash Generator:How to benefit and make an online business with Rapid Cash Generator.
Finding markets for
book info products, this can be quite stressful, time consuming
and disheartening. The markets are there and can be found with
knowhow. In this article I'm going to show
you a simple
strategy you can use for finding as
many niche markets to sell ebooks to as you could want.
http://freekeywords.wordtracker.com/The above resource won't cost you a penny to sign up to. Go to
the above site and start typing
in niche markets
that interest you.
If you had an interest in dogs you'd
type in "dogs, if you had an interest in "sailing" then you'd type in "sailing." Then all you need to do
is make a list of all of the sub niches within the general niche market of dogs and sailing. These are all potential niches for you to exploit.
http://www.amazon.comThe bookselling
giants amazon.com are an amazing resource for finding niche markets you'd never have thought about entering. Go to the web site and in the search bar select "books". Then type in a niche you'd
like to
create a product around. For example type in "gardening". Go through the results and start jotting down all of the niche markets that jump out at you.
When many people hear this technique they immediately think "wait a sec how can I compete with Amazon?".
You won't be of course
you'll be catering for a different market. As ebook publishers we can offer instant gratification as our customers get our info products straight away as a download and do
not have to wait days for a book to arrive.
Downloadable info products are seen to have a higher perceived value. You might be able to charge fifteen dollars for a book selling it via Amazon. However if you sell a downloadable info product you can charge up to fifty dollars. Crazy but true.
http://www.dummies.com/This
is another fantastic research tool for the niche ebook publisher. You can find a ton of niche topics across all of the "For Dummies" books. The Dummies company has made creating niche products an art form in its own right. Search through their titles in general niches that interest you and jot down potential ebook topics.
http://www.goarticles.com/Article directories are the best way to find subjects to create ebooks around. The directory Go Articles is just one of many in which you can go to the site, type in a niche subject in the search bar and get literally thousands and thousands of ebook ideas. All without cost.
The key here when visiting these sites is to just make a huge list of potential topics, and then when you're done go to
http://freekeywords.wordtracker.com/ and type in your topics. If there are people searching for information on the subject (at least five thousand a month) you've just found an ebook topic that could turn into a very lucrative home based business.
I want to quickly dispel a myth about the internet. Don't for one second think you can just throw up a site, sit back and become rich. Many would have you believe the internet is just one huge get rich quick scheme. That couldn't be farther from the truth. Done properly ebook publishing can change your financial situation dramatically but you have to put some time and effort in. This is where the Rapid Cash Generator system can be of great help.
We're not aiming to become a millionaire here. We want to build a
network of mini sites that each make about 1K a month. Being able to come up with an endless amount of niche product ideas is the key here, then all you need to do is create the product.
I know what you're thinking. "All you need to do" is create a product. They're
hard to create right? Well no actually you don't need to write a single sentence of your ebook. You can hire people to do so at elance.com. For around five hundred to seven hundred bucks freelance writers will create the entire book for you.
You are an internet marketer, not a writer. Have one product created, set up pay per click campaigns, write a press release and blast a few articles over the net on the topic of your ebook. Then have another one created, do the
same, and just rinse and repeat.
Multiple streams of autopilot income is the secret of wealthy entrepreneurs from around the globe. Now thanks to ebooks and the internet, anyone can set up streams of income that sends money into their bank account even whilst they sleep.
Brian Siggy is an information publisher specialising in online businesses. His Rapid Cash Generator is now available and you can read up on how to create your own info products in one day without writing a single word by going to:
http://www.rapidcashgenerator.com
High Quality Poker Lessons
Have
you ever dreamed
of playing
poker with
the professionals you see on TV? Maybe
your wish
is to learn absolutely everything
about poker but you simply don't
know where
to get instructions from. It's best
if you consider
taking some poker lessons. Not only would it
be a fun experience, but it
will also
provide you with all
the information you might need about poker - the rules
of the game, how to win, some strategies
and methods, as well.
Poker
is learned best at an actual casino, as this is the place where the action is. There
are quite many casinos
in Las Vegas
that offer free poker lessons
in the
morning. It is always a
bright idea to call the casino and ask if they have this service before you actually
make a trip.
If you don't feel like going to Las Vegas to get free poker lessons, then you
should better visit some sites offering poker lessons that might be bought and used
in your home. Another option you have is try the online professional poker schools. They have all that is needed to teach you the bases of the poker game.
In
case you don't care about the high price, then why not consider Poker Fantasy Camps"? These
are special camps where you can learn a lot about playing poker
for a weekend out. These camps in particular
are famous for their seminars, workshops, and tournaments.
Furthermore, when taking part in a "Poker Fantasy Camp" you
will have the unique opportunity to meet some of the most famous players in the history of poker. This would be a weekend you would never forget.
Another way to learn how to play poker is to call a professional
tutor. Many professional players might come to your home and give you poker lessons. If you call all your friends that are interested in poker, then this whole poker
lesson might turn to be a wonderful experience for all. In case you are not able to find a professional player by yourself, you should contact
any popular casino and they will get you a pro.
It doesn't matter if you want to learn how to play poker just for fun or
you'd like to make some money of it, taking poker lessons is the right thing to do. Playing poker is a wonderful way to make friends and get to
know other people. A night of poker is much better than watching others play poker on
television, so consider taking poker lessons. All you have to do is get the bases and start practicing.
Morgan Hamilton offers expert advice and great tips regarding all aspects concerning gambling. Get the information you are seeking now by visiting
http://www.gamblingpokerguide.com/poker-information/poker--gambling/high-quality-poker-lessons.html
